Return On Subscriber – Email Marketing Blog

If someone wants to unsubscribe, just let them unsubscribe.

Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don’t make them log-in or make the text confusing. Your not only delaying the inevitable,  your making it worse. And why? If they can’t figure out how to unsubscribe, they might stay and turn into a more engaged subscriber?  Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program. (more…)

Below are 2 very similar emails I received that are worth taking a look at. It looks like the ESP (probably the same one) lost some data, to the extent

What I don’t understand is why the only thing to do in this email is unsubscribe or ignore. I think a “profile update” or “check your preferences” option should have been added as well.