Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast
Friday, November 6th, 2009
I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.
I got together with Michelle Eichner, COO & Vice President of Client Development for Pivotal Veracity, to discuss the growth of this channel, the challenges it presents, and what you can do to start planning your mobile email marketing strategy. Enjoy!
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