Return On Subscriber – Email Marketing Blog

For the last Tip Jar Podcast of 2009, I had the pleasure of talking with Dave Delaney, Social Media Coordinator of Griffin Technology (the company that makes those killer gadgets your iPhone, iPod, Blackberry, Stereo, etc…).

I met Dave at SXSW last year and jumped on all of Griffin’s social media streams. I have been really impressed with how they run their Social Media efforts, so I thought having Dave on the Tip Jar would be a good opportunity to take a look inside how a Consumer Product company like Griffin got into Social Media and how Dave keeps up with and manages the community and voice of the company on the web. Hope you enjoy the conversation as much as I did.

Griffin is on the road to CES right now in a bright Orange VW bus for their CES Bound campaign. Keep an eye out!

You can follow Dave on Twitter at @griffintech

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I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner, COO & Vice President of Client Development for Pivotal Veracity, to discuss the growth of this channel, the challenges it presents, and what you can do to start planning your mobile email marketing strategy. Enjoy!

Listen to The Tip Jar Podcast

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Follow @AlexCWilliams on Twitter

Next month, I will be launching a Podcast series where we will cover both Email Marketing and Interactive topics that will focus on how to improve performance of your online programs.  I already have some great guests lined up who are prepared to go in depth on their success as well as provide tips and advice.

The series will be called “The Tip Jar with Alex Williams”.

So how do you win the Wii game?  i though you would never ask.  We will be announcing this podcast to our Email subscribers via email.  That’s where you come in.  Here’s your chance to flex your creative muscles and provide a subject line that will change peoples lives.  Three elements to get your started: Curiosity, Excitement, Actionable.

Post your idea in a comment below.  The winning idea will be used and we will post the open and click thru rates after the email launches.  You will also win the best waste of time ever – Mario Kart for the Wii.

Good Luck!

PS – You can sign up for the eROI Newsletter Here