Return On Subscriber - Email Marketing Blog » segmentation http://returnonsubscriber.com Mon, 16 Aug 2010 22:23:10 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://returnonsubscriber.com http://returnonsubscriber.com/wp-content/themes/returnonsubscriber/images/favicon.ico Return On Subscriber - Email Marketing Blog A Clever Gender Segmentation Technique from ASOS http://returnonsubscriber.com/2009/07/29/a-clever-gender-segmentation-technique-from-asos/ http://returnonsubscriber.com/2009/07/29/a-clever-gender-segmentation-technique-from-asos/#comments Thu, 30 Jul 2009 05:08:27 +0000 Alex Williams http://returnonsubscriber.com/?p=1195 Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

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