Return On Subscriber - Email Marketing Blog

Logitech is not what you would think when you consider cutting edge campaigns, but I was pleasantly surprised when got the email, even more when I saw the site, then it fell apart.

The Email
Solid creative, a great subject line, and good use of best practices (even though the whole email is images). The call to action at the top works great in the preview pane. The branding of “Remote Disasters” is solid - it does not make me feel like you are selling me something. The call to action to pass along to a friend is clearly either the agency’s or Logitech’s poor attempt at viral.

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Social networking is such a strange mistress.

I read an article that said, basically, that you know it’s time for a new social network when random people from your past or people you don’t want to find you, request to be your friend.

The person above was from my high school and on my freshman year basketball team. NIce enough guy, but I don’t remember a time, ever, when I would consider us “friends.” Also, when you say “Remember me?”,
that might be a sign that we don’t know each other that well.

So, now comes the big decision. Do I approve or ignore.

I thought I would send the following email:

“Hey _______, I do remember you, high school right?

Were we ever friends?”

I won’t do that, of course. But why do these Websites require us to make these tough decisions?

Anyway, if you want to be my “professional” friend, using the new Friend grouping feature, let’s be friends