Return On Subscriber – Email Marketing Blog

Ok, maybe that was a stretch, but this is a very important survey.  The future of email marketing is hanging in the balance. Ok, stretch again… but you can win cool stuff just for just a few minutes work.

The Use of Testing in Email Marketing Survey

At eROI, staying on top of the latest in email marketing is always a top priority. In this new email marketing survey we ask you about  ways in which you test your marketing emails.

To show our appreciation, all survey participants will be automatically entered to win a Flip Ultra camcorder or one of many Retail Gift Cards!

This survey should take just a couple minutes of your time, and we will share the results with you after we crunch the numbers.

eMarketer is featuring results of new surveys on Email Marketing. The studies are showing that most marketers are sending their campaigns on Monday & Tuesday, followed by Thursday, Friday, Wednesday, Sunday, & Saturday. These results do not take it into account performance or conversion, only marketer preference.

Also covered in this article is a study on Subject Line length in relation to response rates.  The research indicated that shorter subject lines resulted in higher open and click through rates.

As always, each audience is different, and only through testing will you find out what works for you audience.

eMarketer: Two Basic E-Mail Tactics