Today Only! Why Not Tomorrow?
Thursday, October 2nd, 2008One of the more frustrating promotion ideas in email marketing to me is the one day deal, as seen below.
There are multiple reasons I don’t agree with this concept. On the top of this list is the fact that most people can’t make it through their inbox in 1 day anymore. This fact has a domino effect on the rest on the conversion opportunity.
If your goal is to get a conversion, don’t start with “Today Only”. Why? Because know you might not even get the email opened, as someone might concede the offer as over. (What day is it anyway?) The date is a very small piece of Inbox landscape. Words like “Hurry!” and “Limited Time” can get the same meaning across without losing subscriber interest.
Another issue here is that this is actually a pretty good subscription offer. Why not get it into the subject line? ”All Titles $6.99 for a Limited Time. Don’t Miss Out!”
So I was a few days late, but clicked through out of curiosity. The landing page was still intact. This frustrates me because they didn’t stick to their guns and take the offer down.
If you truly have a timely promotion, like a re-release of event tickets, or 1 television to giveaway, by all means go for it. If not, create a great offer and give it a few days to convert.
