Send & Track an Email Campaign Through Twitter
Wednesday, January 14th, 2009Unless you have been living in a cave with Bin Laden, you probably heard about Twitter in 2008. If you are still unsure on Twitter, there are great tutorials here and here. The buzz for Twitter is deserved, as it is becoming it’s own communication channel, mixing IM, SMS, Email, & Web into an addictive web 2.0 stew.
Last month I tried an experiment with Twitter that turned out some pretty interesting results, so I thought I would share them with you. I set up Twitter as an email marketing subscriber, posted an email campaign through a Tweet, and was able to track the results. Here’s how I did it, and you can too. (more…)
