Return On Subscriber – Email Marketing Blog

If someone wants to unsubscribe, just let them unsubscribe.

Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don’t make them log-in or make the text confusing. Your not only delaying the inevitable,  your making it worse. And why? If they can’t figure out how to unsubscribe, they might stay and turn into a more engaged subscriber?  Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program. (more…)

You gotta see this.  MoveOn.org, sent me a very unique unsubscribe confirmation today. I commented on Twitter this morning about the massive unsubscribe requests they must be receiving now that the election is over.  The subject line read: “Don’t Go!”.

While I admire there sales pitch here, it seems a little across the line of a unsubscribe confirmation email.

Thoughts? Creative or Crossing the Line?

Don’t ask me how I found this, but it is amazing, and totally serious. I’m not sure how people would ever get to this from these Drug spam emails, but you have to watch. “It is not your intent to annoy or harass our customers…”

Below are 2 very similar emails I received that are worth taking a look at. It looks like the ESP (probably the same one) lost some data, to the extent

What I don’t understand is why the only thing to do in this email is unsubscribe or ignore. I think a “profile update” or “check your preferences” option should have been added as well.