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Just Let Them Unsubscribe

Alex Williams — Tue, 09 Jun 2009 23:15:23 +0000

If someone wants to unsubscribe, just let them unsubscribe. Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don't make them log-in or make the text confusing. Your not only delaying the inevitable, your making it worse. And why? If they can't figure out how to unsubscribe, they might stay and turn into a more engaged subscriber? Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program...

MoveOn.org Doesn’t Want Me to Go

Alex Williams — Fri, 07 Nov 2008 00:05:25 +0000

You gotta see this. MoveOn.org, sent me a very unique unsubscribe confirmation today. I commented on Twitter this morning about the massive unsubscribe requests they must be receiving now that the election is over. The subject line read:…

How to Unsubscribe from our SPAM – A Video Tutorial

Alex Williams — Thu, 06 Nov 2008 02:40:06 +0000

Don’t ask me how I found this, but it is amazing, and totally serious. I’m not sure how people would ever get to this from these Drug spam emails, but you have to watch. “It is not your intent to…

We think you unsubscribed, please do it again

Alex Williams — Fri, 25 Jan 2008 21:22:33 +0000

Below are 2 very similar emails I received that are worth taking a look at. It looks like the ESP (probably the same one) lost some data, to the extent

What I don’t understand is why the only thing to…