Return On Email Subscriber

Even though email marketing is a permission based marketing channel (hopefully), you still get some irate emails in all caps requesting removal.  Emails like “REMOVE ME NOW, I HOPE YOU DIE” or “I WILL NEVER USE YOUR COMPANY” are common replies. What can you do?

This particular email was a small victory in the email wars:

“Remove me please.  Nice looking AD, by the way.”

Validation of great creative from a unsubscriber. What more can an email marketer ask for?

What better way to illustrate the importance of a email subscriber preference center than through real world examples, right?

After blowing past 1100 work emails last week, I decided it was time to move some newsletters off my work address, and over to a personal address. I imagine a lot of people have this need as well everyday.

So,the first two newsletters I tired this gave me wildly different results.

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