Return On Subscriber - Email Marketing Blog

Woot.com has built a great business and brand using great copy and a unique business model.  The following personalized email they sent to me really illustrates this.  I will let you read for your self:

WOOT, INC. INTERNAL EMAIL 
STAFF EYES ONLY 

Attention Woot employees - 

We are now entering the final phase of preparations for the Woot-Off planned for midnight tonight. This is when we depart from our usual deal-a-day model and sell one product after another, offering a new deal as soon as the previous one sells out. For some reason, Woot members like my name continue to have high expectations for this event. We must make every effort to ensure that they feel disappointed and betrayed. 

All workers should be physically and mentally straining to make this Woot-Off a success, like every muscle in a wolf’s body strains to capture and devour its prey. We expect total compliance with the following objectives: 

• Make sure the stables are thoroughly cleaned and the horses properly groomed and shod. As you know, Commander Rutledge prefers to lead us on horseback during Woot-Offs. (more…)